Branding is more than your logo, it is the entire experience someone has when interacting with your organization. From the product and the packaging to the email signatures and the way you answer your phone, it is important to be cognizant of how these impressions do (or do not) support the image you’re trying to achieve.
As we’ve seen, branding is an ongoing and iterative process. However, it is still good practice to periodically make deliberate efforts to strategically rebrand your company or products.
Rebranding is the process of changing the corporate image of an organization. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.